Aquariums are kind of like flatscreen TVs. They’re a pain to set up, but once you’ve got them up and running they’ll give you hours of entertainment. The difficult set up of aquariums make them a permanent fixture in many homes. In fact, many homeowners choose to install aquariums within the actual architecture of houses.
I want to dispel this notion that aquariums are these permanent, unchanging things. You can very easily install temporary pop-up aquariums as part of a promotional marketing campaign or a major event.
Well, “easy” is a relative term. Setting up an aquarium will still be difficult, but it won’t be any more difficult or expensive than filming a promotional video with professional camera crews and actors or hiring a team of entertainers to advertise your brand. Companies are willing to throw buckets of money into advertising campaigns, so why not invest in an eye-catching aquascape?
It wouldn’t be the first time that a company has pulled out all the stops to create a truly eye-catching guerrilla marketing campaign. Ikea spent a truckload of money building the world’s largest bookshelf out on a beach of all places, and flash mob marketing teams employ hundreds of actors for just a few minutes of entertainment.
Building a temporary aquarium will give your business a chance to stand out against your competitors. People absolutely adore aquariums, so much so that your beautiful fish will do all of the hard marketing work for you. All you have to do is make your aquascape available to the public, and before long droves of people will crowd around your aquarium, snapping photos and pointing at the tropical fish. The Japanese aquarium phone booth is proof that. They weren’t even trying to promote anything (the aquarium was made by a bunch of fish enthusiasts), but it attracted crowds of people and made international headlines.
Obviously, you’d have to make sure that your aquarium wouldn’t break. You’d either need to invest in aquarium material that won’t shatter or place the aquarium somewhere that the general public could see but not reach. Some locations would naturally be better suited for aquariums than others. Are you trying to get more people into your store? Place an aquarium at your store window and passers-by will be sure to stop and take a gander. Are you renting out a mall foyer to advertise a new product? Create a crowd with a stunning custom aquascape.
The great thing about aquariums (especially if aquariums are in unexpected locations) is that people can’t resist the urge to snap a few photos. Make sure that your brand name is displayed prominently on the aquarium, and before long photos of your company logo will zip across social media websites as people tweet, “Check out shark in the mall,” or “There’s an octopus aquarium near the bus stop! Come see!”